In order to understand why SEO is important, it is crucial to understand what is SEO. In layman terms, SEO stands for Search Engine Optimization. But what does it really mean and how does it work, are the crucial topics for everyone. In order to understand what is SEO, first, it is important to understand how any Search Engine work.
How do Search Engines work?
When you type a term in the Search bar, you receive several results for your term or query. Within that span of 1 second, a very long process occurs. Google starts its search from several regularly visited websites, which then gets led to the LINKS mentioned on those sites with the most relevant information and are indexed with Google. This process is called crawling. Google spiders start the crawl through Google indexed websites with high traffic, which then gets led to more pages and further ahead.
Google Spiders start the crawling by scanning through the websites from their previous crawls. Then the spiders follow other links mentioned on those pages, and so on.
These spiders tend to search for 3 things throughout the search;
- Relevance to the Searched term or Query
- How many times the query is mentioned on the pages
- How many same terms or similar content are available on that page
Now, this answers the question, how do Search Engines work. So let’s move to the next question, how to get your page appearing higher on these results.
How does Search Engine Optimization (SEO) work?
Search Engine Optimization is not a short process, which is done once and your website appears higher. It is a process which has to be carried out regularly. You have to regularly update your website content with relevant and trending topics, which get searched, related to what your website is about. Then, these updates need to be crawled by Google Spiders, which is done by creating a source. It is important to remember, the visitors viewing your website are not bots and, everyone appreciates good design and quality information. That’s why it is also important to have a good website.
Now, this answers the question, how does SEO work, the next question to answer is that Why is SEO important for you.
Why is SEO important?
Ensuring that the website gets on the first page of the Search Engine Results Page (SERP) and keeps moving up, the process of creating the source. It is also important to remember that Google does not mark your website as spam. The process gets complex as you carry out the activities to make sure your links are provided to Google Spiders as a map, constantly new content in uploaded and the bridge to the map and the relevant content is created. These things have to be done on a regular basis to make sure your website stays on the top page. This is why it is important to carry out constant SEO or get it done by a professional who will provide every information at every step.